Teatower Opens Its 4th Boutique at Shopping Rocourt

This Friday 26 June 2026, Teatower, the premium Belgian tea house, opens its fourth boutique at Shopping Cora Rocourt, in Liège North.

Fifteen years of a beautiful Belgian journey

The Teatower adventure began more than fifteen years ago with an online shop. What started as an online boutique grew into a genuine Belgian brand. Today, Teatower runs a production workshop in Baillonville, where every recipe is created and every tea is packed in Belgium.

An omnichannel network at the service of the customer

The brand has grown into a network of physical boutiques — Liège, Namur, Waterloo and now Rocourt — while maintaining a high-performing e-commerce site. Its best-known references are also available in retail supermarkets. Teatower also offers a dedicated range for the Horeca segment, together with gift sets and glassware designed for professionals.

A brand driven by a vision

Teatower is backed by Stephan Pire, an investor specialised in CPG brands, alongside Nicolas Raes, COO and shareholder. Stephan Pire is convinced that value creation comes from strong brands carried by a genuine omnichannel strategy, where every channel works in cohesion to serve the customer. Nicolas Raes, for his part, ensures that the sales and logistics teams are supported by the latest advances in agentic AI.

Today, Teatower has 14 full-time equivalents, including 8 across its four stores.

Over 140 teas and a free tasting

With more than 140 loose-leaf teas and infusions, free tastings and passionate teams, Teatower has become a benchmark for premium tea in Belgium.

See you on Friday 26 June 🍵

To mark this opening, the first 50 buyers will receive an exclusive gift. We look forward to welcoming you this Friday 26 June at Shopping Rocourt!